WoolQ™ is a secure online platform where woolgrowers, classers, brokers and buyers can access digital tools to support all stages of the wool-growing and selling cycle.
The WoolQ™ Industry Network houses Australia’s first industry directory of woolgrowers, classers, brokers and buyers.
A website is a great calling card, but it’s difficult to be discovered through internet search engines. The Industry Network Directory makes being found quick and easy as the directory is searchable using common requests such as wool type, geographical location or quality scheme. Key Benefits of the Industry Network Directory include:
In the Directory, you can build rich profiles that tell compelling provenance stories that showcase your unique product to an active global audience.
One of the most exciting benefits of listing your business is being able instantly expand your opportunities by displaying your provenence story in your profile.
Consumers are increasingly demanding captivating buying experiences that includes the provenence of the clothes they are buying. Wool is perfectly positioned satisfy this emerging market and wool buyers are looking for growers that have rich and compelling provenence stories that they can use when marketing their brands.
WoolQ is the place to showcase your provenence story because it’s the only place where you can have an immediate connection to buyers. You can provide rich description, images and video to deliver a really compelling story. Buyers like the WoolQ directory because they don’t have to spend hours searching google for different grower websites. They have instant access to sophisticated search functionality to find exactly the wool growers that suit the type of wool and region they are looking for.
The Forum is an online meeting place where woolgrowers, classers, brokers and buyers can connect to share ideas, experiences and learnings.
In the Forum, registered users can post comments, share ideas and participate in discussions with fellow industry colleagues, enabling:
The WoolQ™ eSpeci is an electronic version of the paper speci that allows you to capture, share and store your clip details digitally.
Download the updated WoolQ™ App in the App Store or Google Play Store.
An alternative to the current paper speci, the WoolQ eSpeci allows woolgrowers and wool classers to accurately and efficiently capture their in-shed clip data at the time of shearing. Where no Wi-Fi or internet connection exists, the WoolQ App allows users to access, record and store critical information to be uploaded automatically when internet connection is available. Once the WoolQ eSpeci is complete, it can be sent electronically to the broker or shared with any other contact for visibility, traceability and collaboration.
The ‘My WoolQ’ tool provides a central archive of all your clip information with simple comparative tools to see what’s happening from one season to the next.
By receiving information in real time and accessing historical information, the central repository delivers a personalised dashboard of tools and insights, enabling:
We trialled the WoolQ eSpeci in our shed during February and we can see clear efficiencies not only within shed operations but also the communication flows between ourselves and our brokers during shearing time.
WoolQ will enable the next generation of woolgrowers, and is the digital platform for the future.
The WoolQ Market will offer two alternative options for trading.
A bulletin board of buying and selling interest available on a 24/7 basis.
An online auction available at various times outside the existing open-cry auction.
WoolQ has been designed to be easy to use, but we understand that many growers don’t use online tools every day.
That’s why you’ll find comprehensive video guides that take you through each tool, step by step in the Support section and our help line is open whenever you need support.