Tell Your Brand Story

The WoolQ Industry Directory currently houses over 650 profiles of woolgrowers, classers, brokers and buyers. It will soon include wool processors and retail brands. 

Having a profile on the WoolQ Industry Directory means you are easily found by location, wool type or quality scheme. Easily add you logo, story and photo's to bring your brand to life.
  • Get found by the industry
  • Tell your story
  • Find other woolgrowers

Marketing Your Brand

Bruce Agars discusses how he and his family transformed their property brand into "Fresh Eyre" to market their wool at a premium.

Need help getting setup? Email or just call 1800 070 099.

How does the Industry Directory work?

Take a tour of the Industry Directory and how it works on the WoolQ platform.

Your Profile

When you click on the "Create a profile" button, you'll be taken to the registration page. It takes 30 seconds to fill out.

Once you’ve done that, login to the WoolQ portal and create a profile. Watch the tutorial on how its done below. Things to have on your profile:

  • A brand logo -it makes you distinct and professional
  • Your brand story - 400-600 words
  • Great photos - an image is worth a 1000 words
  • A brand video - this will really bring your brand to life

How to Create a WoolQ Profile

Learn how you can quickly and easily create your WoolQ Industry Directory profile with this video. 

What they are saying...

There isn't a lot of linkage between the producer and that buyer, WoolQ might actually help to provide that in the furture. 

Lyndon Kubeil, Violet, VIC

Quite simple to use, improves my job and doesn't change my process at all. Just eliminates mistakes.

Wool Classer
Brenton Putland, Kangaroo Island
Bringing people that are more remote to closer to the end user of the wool is a big advantage.
Wool Manager, Elders
Martin Kay, SA

It only takes a few minutes.